Automating Communication With AR Automation

In today’s fast-paced, competitive business environment, businesses need to continuously communicate with their customers in order to improve customer engagement, lower operating expenses, and most importantly, streamline workflows. And when, businesses have to deal with a large number of clients, the communication process or should we say, manual communication process, in fact, becomes an extremely tedious and time-consuming task that might seem like an unavoidable chore for many employees. Businesses, increasingly, realizing this and are looking for solutions that, not only makes the process simpler, but also effective and productive. And the best way to do this Communication Automation.

Communication Automation leverages technology to automate regular communication, such as Email, WhatsApp, SMS etc. Read on, to understand how Communication Automation can actually help in improving customer relations.

HOW COMMUNICATION AUTOMATION CAN HELP:

1. SAVES TIME AND MONEY

Communication processes, such as sending emails to clients, setting up appointments, and/ or responding to queries or FAQs can be automated.

Automating these can free up time for employees to concentrate on more important strategic jobs.

2. BOOSTS PRODUCTIVITY & EFFICIENCY

Error-prone manual communication tasks can be avoided and communication accuracy can be improved by automating repetitive communication operations. It reduces the possibility of miscommunication and guarantees that customers receive consistent messages. It’s a proven fact that teams using automated communication are, not more efficient and productive.

3. IMPROVES CUSTOMER ENGAGEMENT & SATISFACTION

Thanks to automated communication, businesses can improve customer experiences by responding to queries promptly. Further, automated messages can be customised to suit each customer requirements, which not only helps build better customer engagement but also helps build better customer relationships.

While Sales & Marketing Teams are the ones that interact and connect with customers the most, the Accounts Receivable Teams are not far behind. And by automating communication, AR Teams can focus on important tasks and leave the repetitive, mundane tasks to be handled by the automation tool.

Automated Communication helps AR Teams achieve the following by automating emails and WhatsApp for Business:

  • Cost savings
  • Increase customer satisfaction
  • Decrease repetitive, mundane tasks
  • Enhance response times
  • Improve overall information flow internally
  • Move the process from being a siloed one to a more collaborative one
  • Bring in transparency
  • Enhance data security.

Below are a few examples of WhatsApp Automated Messaging that AR Teams, across the globe are using:

WhatsApp AUTOMATED MESSAGING FOR EXTERNAL COMMUNICATIONS:

  • Invoice Generation Notifications to customers
  • Scheduled Reminders for Payment(s)
  • PTP Breakage Notification
  • Invoice Due Date Notification
  • Dispute Resolution Notification

WhatsApp AUTOMATED MESSAGING FOR INTERNAL COMMUNICATIONS:

  • Two-factor Authentication
  • New Password Generation
  • Day-end Collections Overview
  • PTP Notification
  • Reminders for Customer Call-back
  • Reminders for Customer Follow up
  • Reminder for Invoices Not Followed Up for More than 30 Days
  • Total Invoices to be Collected
  • Reminder for Invoice Submission
  • Dispute Escalation to Key Stakeholder(s)
  • Scheduling of Internal Meetings with Stakeholders

And a few examples of Email Automation Messaging:

EMAIL AUTOMATED MESSAGING FOR EXTERNAL COMMUNICATIONS:

  • Auto Invoice Submission to Customers
  • Scheduled Reminders for Payment
  • PTP Breakage Details
  • Due Invoice Details
  • Dispute Resolution Details
  • Sharing of Customer Portfolio Link

EMAIL AUTOMATED MESSAGING FOR INTERNAL COMMUNICATIONS:

  • New Invoice Allocation Details
  • Invoice Reallocation
  • Day End Collection Details
  • PTP Details
  • Reminders for Customer Call-back
  • Reminders for Customer Follow-up
  • Details of Invoices Not Followed up for More than 30 Days
  • Approval Workflow
  • Reminder for Invoice Submission
  • Dispute Escalation to Key Stakeholder(s)

Since emails and WhatsApp are an integral part of any communication, it’s possible to integrate these with your existing ERP, but you or your IT team would need to get the integration done. Alternatively, you can use an Accounts Receivable Automation Software, such as Inebura, that has inbuilt tools with features that can do so much more than just communication. To know more about AR Automation and ERP Integration, do read our blog “To Integrate or Not to Integrate”.

So, to truly optimize the AR Management Process, speed up the collection process and help internal teams connect with customers promptly, write to us to ask for a demo – Sandeep@inebura.com or visit us at www.inebura.com.

In the end, quoting the inimitable Stephen Hawking, “All we need to do is make sure we keep talking.” This really does summarise the need of the future. So, talk to us and transform your AR Management process

Author

Sudarshan Banerjee

Inebura , Head of Product

Sudarshan Banerjee is a Product, Process and Automation professional. His areas of interest include Sales Force Automation Tools, Sales Process Construction, Data Science, Data Analytics, Statutory Audit and Compliance, Project Management and Change Management.

He has over 19+ years of experience in Business Development, Sales, Process Planning, Business Strategy and Product Development spanning across various domains namely ITeS, FMCG,Financial Services, Travel& E-com.

REQUEST A DEMO