The Relevance of Whatsapp Communication In Account Receivable Tools

Today WhatsApp Business API can be integrated with a variety of business tools and customer relationship management (CRM) systems, making it easier to manage customer interactions and data and AR automation tools like Inebura have been able to leverage this technology to provide a seamless and unified communication solution to their clients.

In essence, AR automation tools like Inebura the WhatsApp API allows its tenants/ users to connect their systems and software with the WhatsApp platform, facilitating efficient and automated messaging. It empowers users of such Automation tools to provide personalized and engaging customer support while adhering to WhatsApp's guidelines and regulations.

One interesting indicator is WhatsApp's Open Rate. In contrast to email or SMS, WhatsApp has an incredible open rate—it frequently exceeds 70%. The reasons are as follows

1. Personal Connection: Because WhatsApp is a personal messaging app, users are more inclined to read messages from people they know or companies they have done business with.
2. Real-time Notifications: WhatsApp messages show up as real-time notifications, which makes it difficult to ignore them.
3. Multimedia Appeal: WhatsApp is more interesting and educational since it can send multimedia communications.
4. Less Clutter: WhatsApp messages typically contain less clutter than email inboxes, which raises the likelihood that your message will be seen.

Businesses nowadays are always trying to find methods to make their communication tactics better to lower operating expenses, improve customer engagement, and streamline workflows. The most useful instrument for accomplishing these goals is communication automation through Whatsapp.

Why, therefore, use WhatsApp for automated communication?

1. One of the main benefits is the ability to save time and money. By adopting communication automation technologies like these, businesses may automate repetitive tasks like scheduling appointments, and answering commonly requested inquiries as well as escalation of issues internally rather than sending the customary emails.

   It allows employees to focus on more crucial tasks that require human interaction, such developing strategies.

2. Productivity and efficiency are also increased. It ensures that clients receive consistent messaging even on the go and reduces the likelihood of misunderstandings. It also leads to faster reverts
3. WhatsApp-driven communication automation helps increase customer satisfaction and engagement

Some examples of WhatsApp automated messaging that AR teams, across the globe, use

For external communications

1. Invoice Generation notification to customer
2. Scheduled reminders for Payment
3. PTP Breakage notification
4. Invoice Due Date notification
5. Dispute resolution notification

For internal communications

1. Two-factor authentication for internal employees
2. New Password generation
3. Day end collections overview
4. PTP notification
5. Reminders for customer call back
6. Reminders for customer follow up
7. Reminder for Invoices not followed up for more than 30 days
8. Total invoices to be collected
9. Reminder for invoice submission
10. Dispute escalation to stakeholder
11. Scheduling of internal meetings with stakeholders

In today’s world of speed and plug-and-play, more and more organisations are opting for such easily integrable automation solutions, such as Inebura,  instead of investing their efforts in
re-inventing the wheel. They are using Inebura that employ these features to empower their staff.

To know how you too can use Inebura also transform your entire AR Management Process, write to sandeep@inebura.com