Ar Automation And Dna Phenotyping Unity In Diversity

DNA phenotyping is a process that uses genetic information to predict physical characteristics of an individual. Scientists identify specific genes or regions in the genome associated with specific physical traits. For example, certain variants of the MC1R gene are linked to red hair, while variants in the OCA2 and HERC2 genes are associated with eye colour. Statistical and computational models use the genetic data to predict the physical traits of the individual. These models are based on large datasets that correlate specific genetic variants with known physical characteristics. It is particularly useful in forensic science, where it can help create a physical profile of an unknown individual from DNA evidence left at a crime scene.

In the world of Accounts Receivables Management, there are certain seemingly unknown elements that can cause major roadblocks. In such scenarios Account Receivable Automation Solutions like Inebura, come up as very useful where it can create a profile of the defaulting elements so that organisations can take corrective action in time. For example, a higher DSO for a certain set of customers against the average DSO at an overall level means that that those customers have some issue. Similarly past payment patterns in conjunction with a host of other parameters e.g. Industry type, Credit rating, etc. basis large datasets have a direct corelation with the future payment behaviour of a customer or a cluster of customers. Statistical/ AI models use these datasets to predict the future cashflow. When such dashboards are available at the fingertips of the Leadership it is just a matter of time that the causality is identified, and corrective actions are taken.

To break it down even further , we have tried to look and compare at the above 2 diverse fields where technology and big data analytics are transforming the arena overwhelmingly.

1. Data Collection: The Foundation of Predictive Analytics

In both AR management and DNA phenotyping, the first critical step is data collection.

  • Account Receivables Management: Here, the focus is on gathering historical financial data, payment patterns, customer behaviours, and transaction records. This extensive data collection is crucial for building robust predictive models that can inform everything from a CFO dashboard to a comprehensive cash flow management tool.
  • DNA Phenotyping: In this field, data is collected from biological samples to extract genetic information. This genetic data is the cornerstone for predicting physical characteristics, such as eye colour, hair colour, and skin pigmentation.

2. Identifying Key Indicators

Both domains rely on identifying key indicators that serve as predictors for future outcomes.

  • Account Receivables Management: Key indicators include payment history, credit scores, and transaction patterns. These factors are instrumental in predicting future payment behaviours and credit risk assessment, enabling businesses to implement effective account receivables automation strategies.
  • DNA Phenotyping: Here, scientists identify genetic markers that correlate with specific physical traits. These markers are then used to predict characteristics based on the genetic data collected.

3. Leveraging Statistical Models

Predictive analytics in both fields employs advanced statistical and machine learning models.

  • Account Receivables Management: These models analyse historical financial data to forecast future payment behaviours, such as the likelihood of on-time payments or defaults. The insights gained are invaluable for enhancing a CFO dashboard, allowing for better strategic decision-making and optimized cash flow management.
  • DNA Phenotyping: Predictive models analyse genetic data to forecast physical traits. These models are based on large datasets that correlate specific genetic variants with known physical characteristics, providing a probabilistic prediction of an individual's appearance.

5. Recognizing Patterns

Pattern recognition is at the heart of predictive analytics in both domains.

  • Account Receivables Management: By recognizing patterns in customer payment behaviours, businesses can predict future actions. This capability is vital for effective credit risk assessment and implementing targeted account receivables automation strategies.
  • DNA Phenotyping: Patterns in genetic sequences are recognized to predict physical characteristics. This process allows for a detailed prediction of traits based on the presence of specific genetic markers.

6. Delivering Predictions

The output of predictive analytics is a forecast that guides decision-making in both fields.

  • Account Receivables Management: The output is a prediction of future financial behaviours, such as which accounts are likely to become delinquent. These insights support better cash flow management and risk mitigation strategies.
  • DNA Phenotyping: The output is a prediction of an individual’s physical traits. This information is crucial for forensic investigations, anthropological research, and understanding the genetic basis of physical traits.

7. Probabilistic Nature of Predictions

In both areas, predictions are probabilistic rather than definitive.

  • Account Receivables Management: Predictions indicate the likelihood of certain financial behaviours. This probabilistic approach helps in making informed decisions about credit risk assessment and cash flow management.
  • DNA Phenotyping: Predictions indicate the likelihood of certain physical traits. While not absolute, these probabilistic forecasts are invaluable in various applications, from forensics to personalized medicine.

7. Applications and Benefits

Both predictive analytics in AR management and DNA phenotyping offer substantial benefits.

  • Account Receivables Management: Helps organizations manage risk, optimize cash flow, and improve decision-making regarding credit and collections. It enhances the efficiency of a cash flow management tool and provides valuable insights on a CFO dashboard.
  • DNA Phenotyping: Assists in forensic investigations, anthropological research, and understanding genetic contributions to physical traits. It also opens new avenues for personalized healthcare.


Predictive analytics serves as a powerful tool in both Account Receivables Management and DNA phenotyping. By leveraging data collection, identifying key indicators, utilizing statistical models, and recognizing patterns, both fields can deliver valuable probabilistic predictions. These insights enhance decision-making, whether it's through optimizing a cash flow management tool, refining a CFO dashboard, or aiding forensic investigations.

To know more, write to


Sudarshan Banerjee

Inebura , Head of Product & GTM

Sudarshan Banerjee is a Product, Process and Automation professional. His areas of interest include Sales Force Automation Tools, Sales Process Construction, Data Science, Data Analytics, Statutory Audit and Compliance, Project Management and Change Management.

He has over 19+ years of experience in Business Development, Sales, Process Planning, Business Strategy and Product Development spanning across various domains namely ITeS, FMCG,Financial Services, Travel& E-com.