REPOSITIONING THE ACCOUNTS RECEIVABLE AUTOMATION SPACE INTO FRM CATEGORY BY INEBURA

Inebura from TanServ is pioneering the FRM category - a pathbreaking new approach to ARAs we had always CRM for sales and customer service processes, TanServ has built Inebura to focus on developing strong customer relationships through a personalized payment experience, while getting the invoices paid more efficiently as well as giving a holistic view of the AR portfolio to the Leadership team.

The rise of the CRM at the onset of the 21^st century brought in paradigm shifts to the way organisations would look at Sales and Marketing. Finance at that point of time was not getting enough bandwidth with the CFO s and their teams  still dealing with huge documentation issues, manual tasks whereas the customer was not getting enough importance from the Finance function due to the already overburdened teams. However soon CEO’s understood that Finance was one more customer contact point and as such leveraging this touch point was beneficial to the organisation as a whole and which could be tangibly interpreted through various studies as well. So Automation is insufficient now. Companies have started prioritizing developing sincere relationships with their clients over transactional efficiency.

Specifically within the financial pillar of the customer journey, Inebura guarantees that businesses can engage the right person at the right time and place by customizing the payment experience for each individual consumer using segmentation and contextual knowledge from previous contacts. Inebura has helped Finance Departments to Change through its FRM initiative.

Finance departments and their accounts receivable sections have historically prioritized bills over the clients who generate them. Inebura turns finance into a growth-promoting strategy by:

• Improving the client experience: Inebura streamlines the payment procedure, encouraging quicker and easier cash collection with less work.
• Optimizing retention: A higher customer lifetime value results from fostering loyalty and lowering attrition through positive payment experiences.
• Enhancing cash flow: Simplified cash collection speeds up financial stability and releases funds for expansion plans.

To know more on how Inebura can help – sandeep@inebura.com